10.1 Postbacks/Pixels Integration
These pixels act as automated notifications sent from the platform to a specified URL when a particular event occurs.
For tracking the affiliate's postbacks fired go into section 4.3 Postbacks Report
Before configuring postbacks, the affiliate must configure the entry URL.
Add parameters to links generated on Track360.
The Entry URL is the tracking link that an affiliate uses to send traffic to the advertiser.
Contains the parameters sent from the affiliate that want to track and receive as postback information.
Parameters that are not added in the original tracking links can not be send in the postbacks.
Where the entry URL should point the affiliate's platform domain. For example: https://tracking.brandname.com/click?affid=101&campaign=2001&affclickid=1122223444455565666
Please do not clickid to name a parameter. Instead, you can use alternatives as trackid, affclickid, or similar.
After configuring postbacks on Track360, the affiliate will receive the Final URL.
The Final URL is the postback URL used on the platform with the conversion data back to the affiliate’s system.
Contains the parameters that will be dynamically replaced when the postback fires.
Postbacks are fired once Track360 receives the event (event trigger may be delayed by 5 secs - 5 mins delayed depending on integration)
Where the final URL should point the affiliate's crm domain, will be the same domain as Postback URL with the parameters converted. For example: https://affiliatedomain.com/postback?click_id={affclickid}&payout_sum={amount}¤cy={currency}
The Postback URL should point to the domain where the affiliate will receive the conversion data.
The URL Postbacks parameters needed include specific parameters that allow proper attribution of the activity.
The parameters included in the postback URL must be configured in advance by the affiliate/IB in the input URL.
Values inside braces {} define the parameters using Track360's naming convention. These placeholders will be dynamically replaced with actual data during postback generation. The value before the equal = is customizable to define how do you want to name the parameter.
The dynamic parameters are variables wrapped in {} that are automatically replaced by real data when the postback fires. At least one of these parameter type must be configured:
This parameters will give you values provided from the affiliate platform
Needs to be named as the affiliate platform named
Used to pass changing values such as {affclickid}, {campaign}, {amount}, {currency}
These ensure tracking systems can attribute each conversion to the correct value.
An example for dynamic parameters: URL postback: &click_id={affclickid}&payout_sum={amount} Final URL (output when fired): &click_id=1122223444455565666&payout_sum=50
The static parameters are values manually set in the postback URL by the affiliate/IB. It could be present as no
This parameters will give you fixed values
Remain the same for every postback fired.
Used for constants such as source, type, partner_id.
An example for statics parameters: URL postback: &source=track360&type=signup Final URL (output when fired): &source=track360&type=signup
Example of a URL postback with combined parameters (dynamic + static) URL postback: https://affiliatedomain.com/postback?click_id={affclickid}&payout_sum={amount}¤cy={currency}&source=track360&type=signup
Final URL (output when fired): https://affiliatedomain.com/postback?affclickid=1122223444455565666&payout_sum=50¤cy=USD&source=track360&type=signup
Set Postback for an Affiliabe/IB
Navigate into Affiliate Management > Manage
Select the affiliate or click to the arrow icon on the rightmost of the row. Click on the Open Affiliate Page
Navigate into Pixels tab set Postbacks to the designated affiliate/IB.
Click the Add Postback Pixel button to open the setup window, then complete:
Postback URL is the tracking endpoint.
Trigger Event to select the event (e.g., Singups, FirstDeposits) that activates the pixel.
Traffic Scope to define whether the pixel applies to all campaigns or specific ones.
Example of URL will display a sample URL with placeholders for customization.
System Parameters incorporate parameters like {affid}, {affclickid}, {campaign}, and {offer_id} into the URL for detailed tracking.
In addition, you can add as many parameters as you want with the structure as “&name={parameter}”
Once the postback setup is saved, it will appear as a row in the list of postbacks for the selected affiliate/IB. For a more detailed explanation, refer to section 2.6 Open Affiliate Page - Pixels/Postbacks.
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